Never one to shy away from controversy, Rihanna released her video for upcoming single S&M last week, which led to its ban in 11 countries and a sensorhip of the song lyrics on Radio 1. We all know as soon as a ban is imposed, it's pretty much guaranteed to be a success - remember what happened with football stickers, tamagotchis, and yo-yos? - so I'm predicting S&M will be number one very soon. Ok, so this is not exactly material for the school playground, but then again, Rihanna's never pretended to be a sickly sweet export of The Mickey Mouse Club.
With an explosion of clashing colours and an array of latex costumes it's a little Gaga-esque, but that's never a bad thing, unless you're a censorship bore I guess...
One thing that seems to have been overlooked, however, is the fact that Rihanna actually promotes healthy eating in the video. 'Everything in moderation,' I believe is the correct term - so clearly a great role model, right?!
Ice cream - yum!
Banana - one of your five-a-day, check!
Cream - a good source of dairy
Popcorn - the healthiest cinema treat